What to Expect in the Future of Video
It’s hard to believe, but 2022 is just around the corner. What will the future of video look like? Here are our top 10 video trends 2022:
More interactive videos: Videos that allow viewers to actively engage with and influence the content will become more popular. This could take the form of choose-your-own-adventure style videos, polls and surveys integrated into the video content, or even virtual reality experiences.
More live streaming content: Live streaming platforms like Twitch and YouTube Gaming will continue to grow in popularity, as viewers enjoy watching their favorite creators play games or create art in real-time. We may also see more traditional broadcasters experiment with live streaming as a way to reach new audiences.
More VR and AR videos: As virtual reality and augmented reality technology becomes more accessible, we expect to see more videos created using these immersive technologies. Everything from gaming and entertainment content to educational videos could be enhanced with VR or AR.
More user-generated content: Video platforms will continue to encourage users to create and share their own content. This could take the form of short video clips, live stream vlogs, or even user-created music videos.
More short-form videos: With the attention span of viewers getting shorter, we expect to see an increase in short-form video content. This could be anything from Vine-style six-second videos to quick how-to guides and product demonstrations.
More branded content: As advertising becomes more sophisticated, we expect to see more brands creating their own video content to promote their products and services. This could be anything from traditional commercials to web series and branded documentaries.
Greater focus on mobile viewing: More and more people are watching videos on their smartphones, so we expect to see a greater focus on mobile-friendly video content. This could mean more vertical videos, shorter videos, and videos designed for viewing with one hand.
Proliferation of video AI and analytics tools: We anticipate that there will be a continued increase in the use of artificial intelligence and analytics tools for video content creation and distribution. These tools can help identify trends, optimize marketing campaigns, and even create personalized recommendations for viewers.
Increased use of video for marketing purposes: Video will continue to be an essential tool for marketing and advertising, as it is an effective way to reach and engage potential customers. We expect to see more businesses using video to promote their products and services.
Continued growth in online video viewership: With more people than ever before watching videos online, we expect this trend to continue in the coming years. This growth could be driven by the increasing availability of mobile devices, higher broadband speeds, and the continued popularity of social media platforms.